Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt.
Profile Tool:Forrester’s Social Technographics® is a Flash-based profiling tool classifies consumers into six overlapping levels of participation Based on our survey data we can see how participation varies among different groups of consumers, globally. You can profile your customers’ social computing behaviors by age, country and gender and the tool automatically creates the selected demographic profile.
Today MSNBC launched a few new components including Spectra, and immersive visual newsreader experience that merges the news spectrum and the color spectrum into an expansive news viewing experience. With comprehensive live news coverage, striking design, complete customization, dynamic browsing, human body interaction and many other unique features Spectra is one of the coolest information visualization experiences I’ve seen. Check it out!
OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attibutes like where they are from and other user data. Ads can come from every possible source including Google Adsense, Ad exchanges etc., and include all kinds of formats such as banners, Flash and rich media (Eyeblaster, TangoZebra etc.).
Google recently launched its own tool for managing ads called Google Ad Manager. What makes OpenX different is that you can install it on your own server, Google’s product is hosted. The PHP based OpenX is free and Open Source. You keep your user data for yourself.
The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.
Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; Continue reading »
Web 2.0 applications leverage social media and open technology to deliver rich user experiences. The most successful Web 2.0 solutions solve problems in unique ways. Commonly these are simple often free solutions.Consumers are trying to avoid marketers Too often marketers try to add social media tools to advertising, create viral games or other marketing content intended to entertain consumers. Consumers are looking for tools and applications that solve problems; that are useful. Here are some examples:
Flickr: With almost 10,000,000 registered users Flickr is an image/video hosting website, web services suite and an online community platform. It was one of the earliest Web 2.0 applications and one of the most popular social photo sharing sites (Alexa Rank 39). Flickr offers its service free for up to 100MB of uploads per month and unlimited uploads for pro users; the account cost $25 per month. Flickr was purchased by Yahoo in March of 2005. Continue reading »
Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet.
An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist. He is an executive with global digital marketing agency Digitas where he works with leading brands to develop and implement online strategies.
Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt.
solve problems in unique ways. Commonly these are simple often free solutions.Consumers are trying to avoid marketers Too often marketers try to add social media tools to advertising, create viral games or other marketing content intended to entertain consumers. Consumers are looking for tools and applications that solve problems; that are useful. Here are some examples:
