Can a viral YouTube video sell B2B?

Posted on 15. Sep, 2010 by Dean Whitney in Humor, Inbound Marketing, YouTube   and has   0 Comments

The answer is yes. IBM’s “Mainframe: Art of the Sale” is “The Office” meets corporate sales training video. Selected by Comedy Central as a “staff favorite” in its comedy test pilots contest. The series got serious press coverage worth far more than its production cost; over achieving all their objectives.  (more…)

Content Strategy: Make an idea into dozens of influence building social interactions

Posted on 01. Sep, 2010 by Dean Whitney in Content Strategy, YouTube   and has   0 Comments

Content strategy is all about publishing content. You need to create a high volume content mill with minimal cost and overhead. To do so you need a system that maximizes interactions for each content event. This process allows you to turn simple content ideas into dozens of influence building social interactions. (more…)

YouTube for Marketing

Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video   and has   0 Comments

For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing.  New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)