Social Networking Kit

Posted on 09. Dec, 2008 by Dean Whitney in Social Media

On my way to Albuquerque NM tomorrow to give a talk on Web 2.0 and Social Media at the Opportunity Finance Network Conference. I will be talking to beginners and marketing folks looking to leverage new digital strategies. I use this kit to do some speed networking to demonstrate how people are much more influenced [...]

5 great crowdsourcing solutions to let Web 2.0 work for your business

Posted on 07. Jun, 2008 by Dean Whitney in Uncategorized

The Web 2.0 technology brings together people from around the world to do more than just socialize. Crowdsourcing is a way to put them to work and innovative companies are creating great ways digital professionals can harness the power of diverse talent and resources. Here are 5 ideas to get you started.

Naming – namethis: [...]

Agencies lack Web 2.0 technology expertise

Posted on 29. May, 2008 by Dean Whitney in Uncategorized

Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and [...]

5 tips for Web 2.0 business presentations

Posted on 27. May, 2008 by Dean Whitney in Uncategorized

The Web 2.0 Internet economy has resulted in countless new innovative businesses and solutions. It’s never been easier to bring a product or solution to market. This sudden spike in new business development has made the market exceedingly competitive. Not because your competition is under pricing you or other typical market challenges; but more [...]

Web 2.0 & Social Media at Bentley College

Posted on 25. Apr, 2008 by Dean Whitney in Uncategorized

I had the opportunity to run a workshop on Web 2.0 and Social Media at for the graduate Marketing Promotion and Communication class at Bentley in Waltham, MA yesterday. This was my first time on the Bentley campus, on a warm and sunny Spring afternoon, beautiful college.
The first part of the course was all about [...]