Tal.ki quick and easy forum for your website
Posted on 21. Apr, 2010 by Dean Whitney in Marketing, User Experience, tools and has 0 Comments
Tal.ki is a forum software that literally takes about 10 seconds to add to your website. Tal.ki is integrated with Facebook, Twitter, Google, and other services so members can skip registration. It’s as easy as getting your embed code and copy/pasting it into your page, just like a YouTube video! (more…)
Social Networking Kit
Posted on 09. Dec, 2008 by Dean Whitney in Social Media and has 0 Comments
On my way to Albuquerque NM tomorrow to give a talk on Web 2.0 and Social Media at the Opportunity Finance Network Conference. I will be talking to beginners and marketing folks looking to leverage new digital strategies. I use this kit to do some speed networking to demonstrate how people are much more influenced by social media (tags, comments, user generated content, ratings) and the creation of this content is becoming second nature.
The kit was inspired inspired by Jeff Pulver at the Social Media Breakfast last summer. I added the “speed networking component” and made the fancy little kits.
5 great crowdsourcing solutions to let Web 2.0 work for your business
Posted on 07. Jun, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The Web 2.0 technology brings together people from around the world to do more than just socialize. Crowdsourcing is a way to put them to work and innovative companies are creating great ways digital professionals can harness the power of diverse talent and resources. Here are 5 ideas to get you started.
Naming – namethis: namethis makes the otherwise time-consuming process of finding a market-ready name quick and painless. Why spend time and money gambling on the ideas of a few, when you can have the market bounce ideas off of you.
1. Someone posts a product or service in need of a name
2. namethis members suggesting names and/or invest points in their favorites
3. After 48 hours of namestorming, the system applies business intelligence to select the winners
Agencies lack Web 2.0 technology expertise
Posted on 29. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and send the cookbook to China or Costa Rica to get built on spec.
This makes Web 2.0 innovation impossible. New technologies and frameworks, open source code, opportunities like OpenSocial and creating portable content that can “go where people are already” becomes impossible. Additionally there’s the great partnership opportunities; imagine the brand manager that partners with the next Facebook or Twitter before it gets big?
Adweek – VC’s Advice to Agencies: Get Tech Cred
“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms. “…technology is a critical component for success.”
How can agencies better integrate technology?
5 tips for Web 2.0 business presentations
Posted on 27. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The Web 2.0 Internet economy has resulted in countless new innovative businesses and solutions. It’s never been easier to bring a product or solution to market. This sudden spike in new business development has made the market exceedingly competitive. Not because your competition is under pricing you or other typical market challenges; but more because its so challenging to get the right person at the right time to understand your value proposition so you can make a deal. I can’t tell you how many great companies I’ve met with, that after finally getting their one hour face-to-face meeting; left me wondering how I could work with them, what it will cost, how I can share the message with someone that may be able to use them. Honestly I can’t keep track of them all and I don’t try.
I understand that there are many special cases where you may be invited to a direct opportunity or have a inside connection; but for the majority of us the audience could be ice cold. Anything we can do to turn-up the impact and get a slight edge could mean the difference between a big payday and a big waist of time. Here’s a few points to help providers reach customers in the digital space:
Web 2.0 & Social Media at Bentley College
Posted on 25. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
I had the opportunity to run a workshop on Web 2.0 and Social Media at for the graduate Marketing Promotion and Communication class at Bentley in Waltham, MA yesterday. This was my first time on the Bentley campus, on a warm and sunny Spring afternoon, beautiful college.
The first part of the course was all about Web 2.0, what it is, technology, we looked at all kinds of sites and services and the second part we talked about social media identity.
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