Can a viral YouTube video sell B2B?

Posted on 15. Sep, 2010 by Dean Whitney in Humor, Inbound Marketing, YouTube   and has   0 Comments

The answer is yes. IBM’s “Mainframe: Art of the Sale” is “The Office” meets corporate sales training video. Selected by Comedy Central as a “staff favorite” in its comedy test pilots contest. The series got serious press coverage worth far more than its production cost; over achieving all their objectives.  (more…)

Content Strategy: Make an idea into dozens of influence building social interactions

Posted on 01. Sep, 2010 by Dean Whitney in Content Strategy, YouTube   and has   0 Comments

Content strategy is all about publishing content. You need to create a high volume content mill with minimal cost and overhead. To do so you need a system that maximizes interactions for each content event. This process allows you to turn simple content ideas into dozens of influence building social interactions. (more…)

Cisco Visual Networking Index

Posted on 06. Jun, 2010 by Dean Whitney in mobile, research, video   and has   0 Comments

Over the past three years, the Cisco Visual Networking Index has become a highly regarded measure of the Internet’s growth. National governments, academic researchers, telecommunications companies, technology experts and the business press have all taken a keen interest in what the company’s annual study has to say about our digital future.
Interesting to note how mobile data and video and impacting internet growth.

“Device influence” is one of their toughest challenges these days. More and more types of communications devices, from smart phones to video chat tools, are hitting the market. Anticipating the effect of such never-before-seen technology is difficult. Growth of iPad 3G, 4G phones, or new unanticipated devices such as a mobile phone service called digital photo frames has virtually overnight created a surge of new subscribers and traffic.

YouTube for Marketing

Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video   and has   0 Comments

For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing.  New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)

The Big Game

Posted on 21. Nov, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

2008 MITX Award Video by GGI

The Big Game at GGI – MITX Awards Video

Written by Dean Whitney

Directed and Edited by George Wisnowsk

Featuring the GGI all-stars!!

-Susie D’Entremont, Jen Norris, Ally Levine, Matt Kayan, Ilya Bruklich, Wendy Mitchell, John Abbott,
and guest starring Marat Ryndin as Brad.

Special Thanks to iMedia, Paul Ortolano for the video shoot.