MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.

20 brands you should follow on Twitter

Posted on 03. Jun, 2009 by Dean Whitney in Social Media, Twitter

Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.

Social Media Marketing (SMM)

Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology

“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.
New media marketing comes in many varieties: online banner [...]