Social media account management tools

Posted on 15. May, 2010 by Dean Whitney in Marketing, Social Media, tools   and has   0 Comments

Managing a Twitter account can be a challenge but managing multiple Twitter, Facebook and LinkedIn accounts with a team can be outright mind boggling. Fortunately there are a number of great tools out there to do the trick. Which one is the best? For now the award goes to Hootsuite. (more…)

MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive

Discussion points included:

  • Free or low-cost search, social media and analytics tools
  • Successful examples of marketing on a shoestring
  • What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
  • What factors do you need to look for when evaluating the various technology options?
  • Emerging technologies & the future:   Are we moving towards a complete free, scalable “service” model?
  • What do you need to know now to make your business ready for the future of technology?

See this event series on Twitter using hash-tag MITXMT

Find more great MITX Events in the boston area.

20 brands you should follow on Twitter

Posted on 03. Jun, 2009 by Dean Whitney in Social Media, Twitter   and has   0 Comments

Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.

  1. Comcast – @comcastcares
  2. Dell Outlet – @delloutlet
  3. VMWare – @vmwarefusion
  4. NASA – @NASA/@MarsPhoenix
  5. Starbucks – @Starbucks (more…)

Social Media Marketing (SMM)

Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology   and has   0 Comments

“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.

New media marketing comes in many varieties: online banner advertising, viral marketing, social networking, interactive Websites, blogs, podcasts … the list goes on. But no matter the tactic, the purpose is the same–turning potential customers into enthusiastic fans.

The use of social media websites for marketing is growing fast. Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Facebook, Twitter, LinkedIn, Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but “Making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.

(more…)