MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive

Discussion points included:

  • Free or low-cost search, social media and analytics tools
  • Successful examples of marketing on a shoestring
  • What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
  • What factors do you need to look for when evaluating the various technology options?
  • Emerging technologies & the future:   Are we moving towards a complete free, scalable “service” model?
  • What do you need to know now to make your business ready for the future of technology?

See this event series on Twitter using hash-tag MITXMT

Find more great MITX Events in the boston area.

20 brands you should follow on Twitter

Posted on 03. Jun, 2009 by Dean Whitney in Social Media, Twitter   and has   0 Comments

Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.

  1. Comcast – @comcastcares
  2. Dell Outlet – @delloutlet
  3. VMWare – @vmwarefusion
  4. NASA – @NASA/@MarsPhoenix
  5. Starbucks – @Starbucks (more…)