Sex and Social Media
Posted on 15. Jun, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the the 80’s wouldn’t earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers pick-up lines while marketers seem quite content in going for the quick hit in their attempts at customer acquisition.
Today’s playing field has changed and requires a different approach. Sex & Social Media examines the effective pick-up artist and how it applies to new marketing in the age of social media. (more…)
Hubspot internet marketing software
Posted on 01. Jun, 2010 by Dean Whitney in Inbound Marketing, Social Media, Start-ups and has 0 Comments
HubSpot offers an Internet marketing application that helps businesses with their social marketing and SEO strategy and lead generation and conversion efforts. The company is behind tools like Website Grader, which essentially audits websites for their search engine friendliness, and boasts similar tools specifically for Twitter and Facebook. (more…)
Social media account management tools
Posted on 15. May, 2010 by Dean Whitney in Marketing, Social Media, tools and has 0 Comments
Managing a Twitter account can be a challenge but managing multiple Twitter, Facebook and LinkedIn accounts with a team can be outright mind boggling. Fortunately there are a number of great tools out there to do the trick. Which one is the best? For now the award goes to Hootsuite. (more…)
Chat with Hubspot CEO Brian Halligan
Posted on 29. Apr, 2010 by Dean Whitney in Inbound Marketing and has 0 Comments
I had the opportunity to visit Brian Halligan at the Hubspot office in Cambridge, MA on Tuesday (April 27th, 2010). This is my second visit to Hubspot and the first time they were about 100 people smaller at a different office. Now they have outgrown their new space in Kendal Square a stone’s throw from MIT and Microsoft’s NERD (New England Research and Development) Center. (more…)
Nielson study – social media is the norm
Posted on 19. Apr, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
A new Nielsen study, commissioned by BlogHer and iVillage found that 73 percent of the online population engage in social media activity at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million. (more…)
Zero to Social – taking the social media marketing leap
Posted on 15. Apr, 2010 by Dean Whitney in Inbound Marketing, Marketing, Social Media and has 0 Comments
Everyone sees that the role social media plays in marketing is growing quickly if not exponentially. There were 4 Billion Tweets on Twitter in 2009 – analysts predict 40 Billion in 2010. Marketers hear about the millions of dollars in revenue Dell has generated. Reports of major brands increasing social marketing budgets, moving spending from print and TV. It’s a gold rush. (more…)
Semantic Web and Marketing
Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media and has 0 Comments
I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it. (more…)
Wharton Undergraduate Marketing Conference
Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking and has 0 Comments
I had the opportunity to speak at the Wharton Undergraduate Marketing Conference on November 6th. We got some great feedback and it was exciting to hear some of the students put some ideas in action right away.
MITX Event – Web Marketing on a Shoestring
Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media and has 0 Comments
Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.
Moderator: Jeff Cram – Co-Founder, ISITE Design
Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive
Discussion points included:
- Free or low-cost search, social media and analytics tools
- Successful examples of marketing on a shoestring
- What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
- What factors do you need to look for when evaluating the various technology options?
- Emerging technologies & the future: Are we moving towards a complete free, scalable “service” model?
- What do you need to know now to make your business ready for the future of technology?
See this event series on Twitter using hash-tag MITXMT
Find more great MITX Events in the boston area.
Social Media Marketing (SMM)
Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology and has 0 Comments
“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.
New media marketing comes in many varieties: online banner advertising, viral marketing, social networking, interactive Websites, blogs, podcasts … the list goes on. But no matter the tactic, the purpose is the same–turning potential customers into enthusiastic fans.
The use of social media websites for marketing is growing fast. Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Facebook, Twitter, LinkedIn, Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but “Making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.
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