Semantic Web and Marketing

Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media

I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it.
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Wharton Undergraduate Marketing Conference

Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking

Recent speaking engagement at Wharton Undergraduate Marketing Conference/

MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.

Social Media Marketing (SMM)

Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology

“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.
New media marketing comes in many varieties: online banner [...]

Social Networking Kit

Posted on 09. Dec, 2008 by Dean Whitney in Social Media

On my way to Albuquerque NM tomorrow to give a talk on Web 2.0 and Social Media at the Opportunity Finance Network Conference. I will be talking to beginners and marketing folks looking to leverage new digital strategies. I use this kit to do some speed networking to demonstrate how people are much more influenced [...]

Web 2.0 & Social Media at Bentley College

Posted on 25. Apr, 2008 by Dean Whitney in Uncategorized

I had the opportunity to run a workshop on Web 2.0 and Social Media at for the graduate Marketing Promotion and Communication class at Bentley in Waltham, MA yesterday. This was my first time on the Bentley campus, on a warm and sunny Spring afternoon, beautiful college.
The first part of the course was all about [...]