Open source ad network

Posted on 01. May, 2008 by Dean Whitney in Advertising, Web 2.0 Technology   and has   0 Comments

OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attributes like where they are from and other user data. Ads can come from every possible source including Google Adsense, Ad exchanges etc., and include all kinds of formats such as banners, Flash and rich media (Eyeblaster, TangoZebra etc.).

Google recently launched its own tool for managing ads called Google Ad Manager. What makes OpenX different is that you can install it on your own server, Google’s product is hosted. The PHP based OpenX is free and Open Source. You keep your user data for yourself.

Visible Measures offers powerful solution to measure video engagement

Posted on 01. May, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; (more…)