Deciding which social networks to focus on

Posted on 15. Aug, 2010 by Dean Whitney in Inbound Marketing, Social Media   and has   0 Comments

Focus is important in social media. Without focus it can be like boiling the ocean. So when marketers new to social media begin they wonder which social networks they should focus on. Twitter? LinkedIn? Do they need a Facebook Fan Page? How about MySpace? A YouTube Channel? Flickr? The list goes on.

Wikipedia maintains a list of social networking websites with a column for registered users. It’s shocking how many social networks there are with over 10 million registered users that I haven’t heard of before. Habbo, a social network for teens has over 160 million registered users, over 8 million unique visitors per month, and 75,000+ new registrations per day!

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Nielson study – social media is the norm

Posted on 19. Apr, 2010 by Dean Whitney in Marketing, Social Media, research   and has   0 Comments

A new Nielsen study, commissioned by BlogHer and iVillage found that 73 percent of the online population engage in social media activity at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million. (more…)

Social Media Marketing (SMM)

Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology   and has   0 Comments

“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.

New media marketing comes in many varieties: online banner advertising, viral marketing, social networking, interactive Websites, blogs, podcasts … the list goes on. But no matter the tactic, the purpose is the same–turning potential customers into enthusiastic fans.

The use of social media websites for marketing is growing fast. Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Facebook, Twitter, LinkedIn, Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but “Making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.

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