MITX: 7th Annual Technology Awards

Posted on 15. Mar, 2010 by Dean Whitney in MITX, Marketing, Speaking   and has   0 Comments

The deadline is coming up soon for innovative technology companies to submit entries to the MITX Technology Awards. This is the 7th year running and every year we see some amazing new companies and products. Many entrants went on to much success; companies such as Visible Measures, EveryZing (now Ramp), WordStream and Ember Corporation, to name a few. (more…)

MITX UX Dinner at Microsoft

Posted on 14. Nov, 2009 by Dean Whitney in User Experience   and has   0 Comments

MITX is hosted a small dinner Thursday, November 12th at Microsoft in Cambridge with Lili Cheng (@lilich on Twitter), General Manager of Microsoft’s Future Social Experiences (FUSE) Labs at Microsoft’s New England Research & Development (NERD) Center (say that five times fast!). (more…)

MITX: User Experience Techniques

Posted on 01. Nov, 2009 by Dean Whitney in Speaking, User Experience   and has   0 Comments

I had the opportunity to speak on October 29th at one of the MITX User Experience Panels “MITX: User Experience Techniques“. You can read more about it on the MITX blog. (more…)

Digital Strategy Series: Going Digital in a Downturn

Posted on 03. Dec, 2008 by Dean Whitney in Event   and has   0 Comments

Panelists to date: Tom Anderson, CEO, Weymouth Design; Jere Doyle, CEO, Perspectiv; Emily Green, CEO, Yankee Group

The outlook for nearly every sector of the economy has been dampened by the waves of banking and energy industry crises that have crashed on shores across the globe. The digital economy is still small relative to other industries and relative to the marketing budgets that point to broadcast and print. As marketers consider their options for 2009, what effects will the economy have on their budgets – and specifically on the digital channel?

Issues we will cover in this session include:

What assumptions are you making about the nature of this downturn? How long will it last? What areas will be most affected?

How are these assumptions affecting your planning?
Compare your view of 2009 to 2002; how is it the same? Different?

What do you think consumers are likely to do?

Time: December 9, 2008 from 8am to 10am
Location: UK Trade & Invest Offices
Street: 1 Memorial Drive
City/Town: Cambridge, MA
Website or Map: http://www.mitx.org/events/…
Contact Info: 617-871-2155
Event Type: Panel, Discussion
Organized By: Nikki Markow
Latest Activity: 1 day ago

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The Big Game

Posted on 21. Nov, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

2008 MITX Award Video by GGI

The Big Game at GGI – MITX Awards Video

Written by Dean Whitney

Directed and Edited by George Wisnowsk

Featuring the GGI all-stars!!

-Susie D’Entremont, Jen Norris, Ally Levine, Matt Kayan, Ilya Bruklich, Wendy Mitchell, John Abbott,
and guest starring Marat Ryndin as Brad.

Special Thanks to iMedia, Paul Ortolano for the video shoot.

GGI Night Out at the MITX Awards

Posted on 21. Nov, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

We purchased a table for the MITX Awards. Joined by some execs from our Philly office, clients and colleagues – we saw some of the best industry work, lots of idea inspiring concepts and enjoyed each others company without the day-to-day office grind in the background. The MITX awards can become an annual tradition for interactive shops. After the show we went for dinner, and a couple of us even hit the after party. I learned a few things about my office, the company and the people I work with. Time well spent. (more…)

Visible Measures offers powerful solution to measure video engagement

Posted on 01. May, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; (more…)