Semantic Web and Marketing

Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media   and has   0 Comments

I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it. (more…)