Is Flash still viable for marketing?

Posted on 04. Jan, 2010 by Dean Whitney in User Experience

Flash has been losing ground with online marketing for the past few years. There are some cases where it can be effective. Less as a user experience and more as a media asset. When creating content for a variety of applications Flash can be the right medium.
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Semantic Web and Marketing

Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media

I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it.
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Wharton Undergraduate Marketing Conference

Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking

Recent speaking engagement at Wharton Undergraduate Marketing Conference/