Visible Measures offers powerful solution to measure video engagement

Posted on 01. May, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; (more…)