Chat with Hubspot CEO Brian Halligan

Posted on 29. Apr, 2010 by Dean Whitney in Inbound Marketing   and has   0 Comments

I had the opportunity to visit Brian Halligan at the Hubspot office in Cambridge, MA on Tuesday (April 27th, 2010). This is my second visit to Hubspot and the first time they were about 100 people smaller at a different office. Now they have outgrown their new space in Kendal Square a stone’s throw from MIT and Microsoft’s NERD (New England Research and Development) Center. (more…)

MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive

Discussion points included:

  • Free or low-cost search, social media and analytics tools
  • Successful examples of marketing on a shoestring
  • What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
  • What factors do you need to look for when evaluating the various technology options?
  • Emerging technologies & the future:   Are we moving towards a complete free, scalable “service” model?
  • What do you need to know now to make your business ready for the future of technology?

See this event series on Twitter using hash-tag MITXMT

Find more great MITX Events in the boston area.