Positive Social Proof

Posted on 01. Jul, 2010 by Dean Whitney in Marketing, Social Media, psychology   and has   0 Comments

Social proof, also known as informational social influence, occurs in social situations when people are not sure how to behave. They make the assumption that surrounding people possess more knowledge about the situation and assume the behavior of others will yield the best outcome.

“Positive Social Proof” is similar to the “Bandwagon” or “Cromo Effect” in that people tend to join a way of thinking, a movement or in an activity. When introduced to the environment they see clear indications that its very popular with people either similar to people they are attracted too (celebs, wealthy, sexy). (more…)