MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive

Discussion points included:

  • Free or low-cost search, social media and analytics tools
  • Successful examples of marketing on a shoestring
  • What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
  • What factors do you need to look for when evaluating the various technology options?
  • Emerging technologies & the future:   Are we moving towards a complete free, scalable “service” model?
  • What do you need to know now to make your business ready for the future of technology?

See this event series on Twitter using hash-tag MITXMT

Find more great MITX Events in the boston area.