Groundswell & Forrester’s Social Technographics

Posted on 08. May, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt.

Profile Tool: Forrester’s Social Technographics® is a Flash-based profiling tool classifies consumers into six overlapping levels of participation Based on our survey data we can see how participation varies among different groups of consumers, globally. You can profile your customers’ social computing behaviors by age, country and gender and the tool automatically creates the selected demographic profile.