The Future of Search: Google’s Perspective

Posted on 05. Feb, 2010 by Dean Whitney in Advertising, Search, Social Media

Attended a SEMPO Boston event at Google. Lisa Green, a Senior Agency Relations Manager at Google talked about the future of search touching on key data/insights, social, and mobile search. We learned a bit about a few of the hundreds of new features and enhancements Google has been working on to improve their search and [...]

Agencies lack Web 2.0 technology expertise

Posted on 29. May, 2008 by Dean Whitney in Uncategorized

Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and [...]