Social Media

Social media is the key to customer acquisition

Social Media

The more people your brand can reach in a positive way, the more value you bring to your audience the more you build your network and promote other people the better you will benefit from positive mentions, referrals, recommendations and your search rankings will improve. “Do onto others” is the key principle of modern marketing. It requires a system, your efforts measurable, so they can be fine-tuned.

“You online brand reach is always in 1 of 3 states – Declining, maintaining, or improving ” ~Dean Whitney

The website, blog, Twitter account, are not end points, they are beginnings. Its like exercise, the longer and harder you work out the results keep getting better. Unless your marketing team consist of leading social media experts chances are you can benefit from social media services. We can provide a system you operate, augment you team or operate on your behalf.

Social Media Operations Services

Account Planning – Competitive analysis and audience assessment to define the various tactics to promote the brand and improve search results. We establish the appropriate social media account, configure them to best represent the brand, create compelling profiles, images, customize design preferences to give the right impression.
Social Media Operations - To get the best results requires rigorous activity across many channels. We establish an activity framework to maximize the results from these accounts. This may include several Twitter updates daily, following 200 Twitter members a day based on keywords in Tweets and bio, unfollowing members that don’t follow you after a number of days. We have a variety of tactics to promote influencers, drive YouTube page views, encourage Diggs, comments and favoriting across the social web and on your site.
Influence Management – We measure and monitor your brand influence, mentions, network development and analyze how specific tactics like email blasts, blog articles, webinars, sweepstakes/giveaways affect you influence. That can be measure in Twitter follow rates, inbound traffic volume, search engine rankings. This data provides insight to keep improving the program
Content Strategy/Production – The fact is the more quality content you create the better your results will be. Often marketers don’t have to capacity to reek the awards. Often the cost of using your key resources without social media experience to do this work isn’t worth it. We have a unique approach to content production and maximizing the value of content in many ways. A blog article can be fashioned into presentation slides, shared on SlideShares, presented at an event and videotaped, edited with the same slides and published to YouTube. A blog article about the event and presentation posted on your blog and so forth.

Lets continue the conversation. Contact us or check out The Blog and leave a comment there.