Marketing

Its a brave new world – marketing has changed – throw out your old playbook.

Marketing Strategy

TV ads, banners, direct mail, trade magazines, the Yellow Pages and cold calling still exist, but barely. When was the last time you tried to find a product or service needed quickly through these means? The customer acquisition lifecycle has changed completely. Internet search is the primary access point. The information is no longer distilled from Madison Avenue – the people have a voice and they are listening to each other.

“People are influenced by other people much more than they are by brands and institutions” ~Dean Whitney

Our approach is a proven framework to build brand reach, make influential connections, improve search engine rankings, and drive customer acquisition and retention.

Marketing Services

Metrics – Identify business goals and develop a set of key performance indicators (KPI’s) and set a baseline.
Tactics – Brainstorm a variety of tactics to drive KPI’s typically consisting of a 30 day plan and 6 month high-level plan that includes web, email, social media, search, leads and conversion.
Search – Establish core Keyword Search Phrases (KSP’s) based on a variety of measures and integrate into campaign content, meta data and other components of the initiative.
Measurement – Establish a mix of measurement tools for website traffic, social media activity, KSP rankings, conversions.
Message Model - A framework of messaging developed to capture core topics of the brand. These are key phrases, which requires assembling existing content and using that content and messaging for use in various online programs. We will assess new content required and level of editorial effort.
Branding - Design of key brand assets such as logo’s, color pallets, graphic styles, mood boards and baseline print assets such as business cards, stationary, folders and brochures. In the case of brochures, they are typically optimized for PDF download and on demand printing.
Account Planning – Develop a long-term plan of activity, measurement and goals based on your budget. This is usually a mix of activity performed by your marketing team and our operations team based allocation of resources and time.