A colleague pointed out to me (thanks Sean!) this brilliant web vignette from Microsoft Digital Advertising Solutions in Europe. This makes a brilliant statement about the evolution of marketing in general but is also a brilliant lesson in Web 2.0. Bravo!
The Break Up
Uploaded by geertdesager
Viddler allows you to add tags and comments at any point in on the video timeline. This is a great feature to find specific points of interest, especially in long videos. Additionally user generated tags and comments make video search more relevant.
While the video is playing you can insert a tag or comments. When you rollover the marker on the player bar a pop-up reveals the tags or comment. The comment bubble reveals a single comment - you can click a link in the comment panel to reveal all the comments. The comments have a ‘digg-like’ feature that allows you to promote or demote the comment so the highest rated is the one that displays on rollover.
Blinkx is an advanced video search engine. Fed by automatic spiders that crawl the web for audio video content and content partnerships with over 200 leading content and media companies, blinkx uses visual analysis and speech recognition to better understand rich media content. Users can search for content, create personal TV channels that automatically splice relevant content together.
Video wall: A cool feature is that you can submit a search query and create a video wall that you can embed it on your blog or social networking site.
Search Term: Web 2.0.
A drawback here is that since the video wall is build in Flash you need to disable your pop-up blocker to launch a video.
An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist. Start-up veteran, President of Garfield Group Interactive a Boston-based digital agency.
