The Future of Search: Google’s Perspective
Posted on 05. Feb, 2010 by Dean Whitney in Advertising, Search, Social Media
Attended a SEMPO Boston event at Google. Lisa Green, a Senior Agency Relations Manager at Google talked about the future of search touching on key data/insights, social, and mobile search. We learned a bit about a few of the hundreds of new features and enhancements Google has been working on to improve their search and [...]
101 Start-ups Disrupting the Entertainment Industry
Posted on 01. Feb, 2010 by Dean Whitney in Marketing, Social Media
Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. Here are 101 of the hottest tech start-ups changing the game for the entertainment industry.
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Semantic Web and Marketing
Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media
I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it.
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Wharton Undergraduate Marketing Conference
Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking
Recent speaking engagement at Wharton Undergraduate Marketing Conference/
MITX Event – Web Marketing on a Shoestring
Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media
Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.
Social Marketing Funnel
Posted on 25. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media
Social Marketing Funnel, originally uploaded by ggiagency.
The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom [...]
20 brands you should follow on Twitter
Posted on 03. Jun, 2009 by Dean Whitney in Social Media, Twitter
Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.
10 Questions: Are You On Track to Building an Effective Social Media Marketing Program
Posted on 22. May, 2009 by Dean Whitney in Inbound Marketing, Social Media
Do you have a “Publishing Plan” to create meaningful content and reach your target audience?
Are you actively listening to and having conversations with people in places they frequent such as blogs and online communities?
Are your empowering employees and customers to act as “brand evangelists?”
Do you have a systematic plan for your teams to promote your [...]
Social Media Marketing (SMM)
Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology
“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.
New media marketing comes in many varieties: online banner [...]
Social Networking Kit
Posted on 09. Dec, 2008 by Dean Whitney in Social Media
On my way to Albuquerque NM tomorrow to give a talk on Web 2.0 and Social Media at the Opportunity Finance Network Conference. I will be talking to beginners and marketing folks looking to leverage new digital strategies. I use this kit to do some speed networking to demonstrate how people are much more influenced [...]
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