Semantic Web and Marketing
Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media and has 0 Comments
I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it. (more…)
Semantic Web with Eric Neumann
Posted on 03. Dec, 2008 by Dean Whitney in Semantic Web and has 0 Comments
Here is semantic web evangelist Eric Neumann discussing technical data strategies with a group at the GGI office in Boston. Using RDF and semantic web tools we can build much more dynamic and scalable solutions for data analysis, reporting tools and applications. The benefit is that RDF can reference existing data sources and allow us to use the date extensively without changing the source. The potential benefit in terms of reduced time to build the apps and flexibility to change and modify are astounding.
- The team spent the afternoon with semantic web evangelist Eric Neumann
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