I just found an easy way to invite all of my LinkedIn contacts to my Ning community. Ning is a leading white label social networking platform which means you can brand it so to your members it looks like your very own online community. I’m using it now for the Massachusetts Innovation and Technology Exchange (MITX), a community called MITX Exchange. I’m sure it works in a similar way for other community platforms.
Tuesday morning’s event was held at the offices of K&L Gates at the State Street Financial Center in Boston. This was a great event not only for Web 2.0 entrepreneurs but for business professionals of all kinds. The venue was nearly full, which is impressive for a Tuesday after a long weekend. The key message was that a business needs to provide a unique solution to a problem, with the right team and market conditions and be able to communicate and network with investors. The panel discussions and Q&A from the group provided some valuable pointers for entrepreneurial folks ranging from those with back-of-the-napkin ideas to an established companies looking to take it to the next level. Continue reading »
If you are looking for a great online marketing job, if you are a stellar Flash designer or developer, a copy writer looking for some kick, you’ve got talent for digital communications and you want a great job - well my company is hiring.
Digitas designs, builds, and runs the large-scale marketing engines that help translate our clients’ visions into ongoing marketing programs that form stronger relationships between brands and customers. With expertise more than two decades in the making, we are an acknowledged leader in the digital and direct marketing industry.
“More verbs, less adjectives, ideas that work hard to earn their attention, create value. We need to think of campaigns like we do product development . . . It’s not what goes into TV, press advertising or even into a Web site. It’s what do we need to connect with customers, to shape and engage customers over time?” - Mark Beeching, Global Executive Creative Director, Digitas, Adweek July 2006
An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist. Start-up veteran, President of Garfield Group Interactive a Boston-based digital agency.