Positive Social Proof
Posted on 01. Jul, 2010 by Dean Whitney in Marketing, Social Media, psychology and has 0 Comments
Social proof, also known as informational social influence, occurs in social situations when people are not sure how to behave. They make the assumption that surrounding people possess more knowledge about the situation and assume the behavior of others will yield the best outcome.
“Positive Social Proof” is similar to the “Bandwagon” or “Cromo Effect” in that people tend to join a way of thinking, a movement or in an activity. When introduced to the environment they see clear indications that its very popular with people either similar to people they are attracted too (celebs, wealthy, sexy). (more…)
Sex and Social Media
Posted on 15. Jun, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the the 80’s wouldn’t earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers pick-up lines while marketers seem quite content in going for the quick hit in their attempts at customer acquisition.
Today’s playing field has changed and requires a different approach. Sex & Social Media examines the effective pick-up artist and how it applies to new marketing in the age of social media. (more…)
Social media account management tools
Posted on 15. May, 2010 by Dean Whitney in Marketing, Social Media, tools and has 0 Comments
Managing a Twitter account can be a challenge but managing multiple Twitter, Facebook and LinkedIn accounts with a team can be outright mind boggling. Fortunately there are a number of great tools out there to do the trick. Which one is the best? For now the award goes to Hootsuite. (more…)
Tal.ki quick and easy forum for your website
Posted on 21. Apr, 2010 by Dean Whitney in Marketing, User Experience, tools and has 0 Comments
Tal.ki is a forum software that literally takes about 10 seconds to add to your website. Tal.ki is integrated with Facebook, Twitter, Google, and other services so members can skip registration. It’s as easy as getting your embed code and copy/pasting it into your page, just like a YouTube video! (more…)
Nielson study – social media is the norm
Posted on 19. Apr, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
A new Nielsen study, commissioned by BlogHer and iVillage found that 73 percent of the online population engage in social media activity at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million. (more…)
Zero to Social – taking the social media marketing leap
Posted on 15. Apr, 2010 by Dean Whitney in Inbound Marketing, Marketing, Social Media and has 0 Comments
Everyone sees that the role social media plays in marketing is growing quickly if not exponentially. There were 4 Billion Tweets on Twitter in 2009 – analysts predict 40 Billion in 2010. Marketers hear about the millions of dollars in revenue Dell has generated. Reports of major brands increasing social marketing budgets, moving spending from print and TV. It’s a gold rush. (more…)
YouTube for Marketing
Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video and has 0 Comments
For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing. New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)
MITX: 7th Annual Technology Awards
Posted on 15. Mar, 2010 by Dean Whitney in MITX, Marketing, Speaking and has 0 Comments
The deadline is coming up soon for innovative technology companies to submit entries to the MITX Technology Awards. This is the 7th year running and every year we see some amazing new companies and products. Many entrants went on to much success; companies such as Visible Measures, EveryZing (now Ramp), WordStream and Ember Corporation, to name a few. (more…)
Calculator: Prioritizing Content Creation
Posted on 10. Feb, 2010 by Dean Whitney in Content Strategy, Marketing and has 0 Comments
Whether you are writing for yourself or helping a client manage an editorial calendar most digital professionals are trying to manage content creation. Blogs, Tweets, videos, presentations, comments, ratings, you name it – there only so much that can be done. The challenge is knowing where to begin and consistently focusing on the effort that will be most beneficial. (more…)
101 Start-ups Disrupting the Entertainment Industry
Posted on 01. Feb, 2010 by Dean Whitney in Marketing, Social Media and has 0 Comments
Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. Here are 101 of the hottest tech start-ups changing the game for the entertainment industry. (more…)
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