Calculator: Prioritizing Content Creation

Posted on 10. Feb, 2010 by Dean Whitney in Content Strategy, Marketing

Whether you are writing for yourself or helping a client manage an editorial calendar most digital professionals are trying to manage content creation. This calculator helps you prioritize.

101 Start-ups Disrupting the Entertainment Industry

Posted on 01. Feb, 2010 by Dean Whitney in Marketing, Social Media

Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. Here are 101 of the hottest tech start-ups changing the game for the entertainment industry.
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MITX Award Video Game Promo – Not yet rated!

Posted on 03. Jan, 2010 by Dean Whitney in Marketing

While at GGI we were invited to create a video for the MITX Awards. Somehow I missed this invitation in late September and come end of October I requested the information. The theme of the MITX Awards was to celebrate the growing video gaming industry in New England. I created this video in one (really, [...]

MITX Event – Web Marketing on a Shoestring

Posted on 17. Dec, 2009 by Dean Whitney in Marketing, User Experience

Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.
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Semantic Web and Marketing

Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media

I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it.
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Wharton Undergraduate Marketing Conference

Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking

Recent speaking engagement at Wharton Undergraduate Marketing Conference/