Social Media Marketing (SMM)

Posted on 06. Jan, 2009 by Dean Whitney in Social Media, Web 2.0 Technology

“Create fans, not customers,” describes the goal of social media marketing.
Every company has a personality that consumers can identify and describe. For that reason, marketing is not so much about getting people to make purchases as it is about getting people to like and trust you.
New media marketing comes in many varieties: online banner [...]

Get {insert widget title} on your website

Posted on 22. Nov, 2008 by Dean Whitney in Advertising, Web 2.0 Technology

The key to creating an effective widget is making sure it is 1. useful and 2. frictionless.

Angelsoft 3.0 – Web 2.0 matchmaker for angels and ideas

Posted on 02. Sep, 2008 by Dean Whitney in Social Media, Web 2.0 Technology

Angelsoft announced today their new release of their angel investor marketplace. I’ve heard the complaint that there was the application/quality ration was far too low on Angelsoft so they have built in some great crowdsourcing tools that allows members to rate both applications and portfolios. They have also reduced the number of applications, or how [...]

Microsoft’s pptPlex Makes PowerPoint Cool Again

Posted on 15. Aug, 2008 by Dean Whitney in User Experience, Web 2.0 Technology

Microsoft has released a pptPlex which in a cool interface application for PowerPoint based on the experimental Microsoft touch interface operating system. I wonder if this will impact Guy Kawasaki’s 10/20/30 Rule of PowerPoint.

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Flash meets Web 2.0

Posted on 05. May, 2008 by Dean Whitney in Web 2.0 Technology

Today MSNBC launched a few new components including Spectra, and immersive visual newsreader experience that merges the news spectrum and the color spectrum into an expansive news viewing experience. With comprehensive live news coverage, striking design, complete customization, dynamic browsing, human body interaction and many other unique features Spectra is one of the coolest information [...]

Open source ad network

Posted on 01. May, 2008 by Dean Whitney in Advertising, Web 2.0 Technology

OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attributes like where they are from and other user data. Ads can come from [...]