Cisco Visual Networking Index

Posted on 06. Jun, 2010 by Dean Whitney in mobile, research, video   and has   0 Comments

Over the past three years, the Cisco Visual Networking Index has become a highly regarded measure of the Internet’s growth. National governments, academic researchers, telecommunications companies, technology experts and the business press have all taken a keen interest in what the company’s annual study has to say about our digital future.
Interesting to note how mobile data and video and impacting internet growth.

“Device influence” is one of their toughest challenges these days. More and more types of communications devices, from smart phones to video chat tools, are hitting the market. Anticipating the effect of such never-before-seen technology is difficult. Growth of iPad 3G, 4G phones, or new unanticipated devices such as a mobile phone service called digital photo frames has virtually overnight created a surge of new subscribers and traffic.

YouTube for Marketing

Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video   and has   0 Comments

For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing.  New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)