Groundswell & Forrester’s Social Technographics
Posted on 08. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt.
Profile Tool: Forrester’s Social Technographics® is a Flash-based profiling tool classifies consumers into six overlapping levels of participation Based on our survey data we can see how participation varies among different groups of consumers, globally. You can profile your customers’ social computing behaviors by age, country and gender and the tool automatically creates the selected demographic profile.
Visible Measures offers powerful solution to measure video engagement
Posted on 01. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.
Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; (more…)
Web 2.0 brand partnerships
Posted on 30. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Originally posted on Network World.
Web 2.0 applications leverage social media and open technology to deliver rich user experiences. The most successful Web 2.0 solutions 
solve problems in unique ways. Commonly these are simple often free solutions.Consumers are trying to avoid marketers Too often marketers try to add social media tools to advertising, create viral games or other marketing content intended to entertain consumers. Consumers are looking for tools and applications that solve problems; that are useful. Here are some examples:
- Flickr: With almost 10,000,000 registered users Flickr is an image/video hosting website, web services suite and an online community platform. It was one of the earliest Web 2.0 applications and one of the most popular social photo sharing sites (Alexa Rank 39). Flickr offers its service free for up to 100MB of uploads per month and unlimited uploads for pro users; the account cost $25 per month. Flickr was purchased by Yahoo in March of 2005.
(more…)
Handy Google agency product guide
Posted on 29. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
This two-pager is a great cheat sheet of Google products and services.
Morgan Stanley Internet Trends
Posted on 28. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports – the focus is nearly 100% on social applications and how they are taking over the Internet.
15 Web Resources for SEO
Posted on 27. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Here’s a list of handy resources if you are interested in Search Engine Optimization (SEO).
- O’Reilly PDF guide to SEO is O’Reilly’s definitive guide
- Google Toolbar to measure a site’s PageRank
- Alexa Toolbar Measure a site’s performance in comparison to other sites
- Overture Inventory Key word popularity
- Google Analytics Measure site’s performance – eg, top pages, search terms, etc
- Opentracker Google alternative with additional features
- SubmitExpress.com Free tool to submit site multiple search engines
- SEO Watch SEO tips and information site
- SEO Book SEO training program
- Search Marketing Gurus SEO news, reviews and interviews
- SEO Moz SEO professional community
- SEO Buzz Box SEO news blog
- Search Engine Roundtable SEO marketing discussion forum
- ClickPress Submit press releases to major media and search sites
- PR Leap Submit press releases with rich media (audio, video, slideshows)
This is a quick list; there’s much more. Do you have any favorites? I’ll keep adding to the list any good recommendations.
Web 2.0 & Social Media at Bentley College
Posted on 25. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
I had the opportunity to run a workshop on Web 2.0 and Social Media at for the graduate Marketing Promotion and Communication class at Bentley in Waltham, MA yesterday. This was my first time on the Bentley campus, on a warm and sunny Spring afternoon, beautiful college.
The first part of the course was all about Web 2.0, what it is, technology, we looked at all kinds of sites and services and the second part we talked about social media identity.
Need Widgets? Microsites? Ad units? Sprout provides a powerful and easy solution.
Posted on 23. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
In January Sprout launched SproutBuilder, a quick and easy way for anyone to build, 
publish, and manage widgets, mini-sites, mashups, banners and more. Include video, audio, images and newsfeeds and choose from dozens of pre-built components and web services. At first I thought this may be some kind of “prosumer” tool, nice for marketers or brands that that aren’t big enough for real solutions.
After a thorough review I’m recommending to clients and agency colleagues to seriously consider SproutBuilder for several reasons:
- Robust design/authoring environment: Sprout provides dozens of ready built templates but its easy for more advanced Flash designers to create anything from scratch. Many of the common design tools are available and you can upload content including images, video, audio, Flash files (swf’s), and more. Adding these assets to your sprout is as easy as dragging and dropping.
- Drag and drop components: Advanced components that you can add by simply dragging and dropping. Choose from slideshows, jukeboxes, RSS feeds, and more. Or “Mashup” any of components from our web service partners including PollDaddy, Google, Ribbit, ChipIn, and others. (more…)
Facebook Insider Guide to Viral Marketing
Posted on 22. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Here’s a great primer if you are interested in viral marketing on Facebook.
Facebook Insider’s Guide to Viral Marketing – Get more documents
5 things to consider when planning a Web 2.0 solution
Posted on 21. Apr, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Originally posted in the February ITWiki Newsletter, Network World
Web 2.0 technologies are changing the way online solutions are being developed. The popularity of social websites like Flickr, MySpace and Youtube and technology that promotes collaboration such as blogs, wikis, tags and widgets have made Web 2.0 functionality an important consideration for enterprise development. When planning these solutions there are many things to consider. Recent technology advancements have resulted in a flurry of solutions in many categories. The tree will eventually shake out; standards will evolve. Will your project stand the test of time or go the way of the Betamax? Here are 5 things to consider when planning a Web 2.0 solution.
1. Social Networking Standards
There are so many social networks and online communities, social shopping and recommendations, sites for sharing content, and each one with a process to register and manage your profile, interact with members and content. Each site with its own language or application programming interface (API). It’s difficult for developers to learn site specific API’s and then build and maintain applications for multiple sites. A common set of API’s that work across sites would provide a greater use and distribution of applications. Developers could then build and maintain a single application. (more…)
Featured
Social Bookmarks