The Big Game
Posted on 21. Nov, 2008 by Dean Whitney in Uncategorized and has 0 Comments
2008 MITX Award Video by GGI
The Big Game at GGI – MITX Awards Video
Written by Dean Whitney
Directed and Edited by George Wisnowsk
Featuring the GGI all-stars!!
-Susie D’Entremont, Jen Norris, Ally Levine, Matt Kayan, Ilya Bruklich, Wendy Mitchell, John Abbott,
and guest starring Marat Ryndin as Brad.
Special Thanks to iMedia, Paul Ortolano for the video shoot.
GGI Night Out at the MITX Awards
Posted on 21. Nov, 2008 by Dean Whitney in Uncategorized and has 0 Comments
We purchased a table for the MITX Awards. Joined by some execs from our Philly office, clients and colleagues – we saw some of the best industry work, lots of idea inspiring concepts and enjoyed each others company without the day-to-day office grind in the background. The MITX awards can become an annual tradition for interactive shops. After the show we went for dinner, and a couple of us even hit the after party. I learned a few things about my office, the company and the people I work with. Time well spent. (more…)
DEMOfall08 – Must attend conference
Posted on 15. Sep, 2008 by Dean Whitney in Uncategorized and has 0 Comments
DEMO has become one of my ‘must attend’ conferences. In fact I opted to attend DEMOfall08 over Techcrunch50 and the Web 2.0 Summit in NYC. Here are a few reasons I attend this conference:
- See the presentations: The technologies and solutions provide insight on trends and innovation that add invaluable perspective for me that I can use for consulting and shaping our offerings. I’ve suggested to many vendors and start-ups that they watch the DEMO presentation videos and develop the same presentation format. At DEMO each presentation is 6 minutes and PowerPoint is not allowed.
- Identify partners: For brands it doesn’t make sense to build most of the engagement technology that applies to their campaigns and business. Leveraging ‘off the shelf’ solutions and SAS components lowers risk and reduces time to market. In most cases provide greater quality and functionality than could ever be achieved in a reasonable amount of time and investment.
- Discuss business: Its a great opportunity to discuss business with like minded entrepreneurs. Regardless of what kind of product or service we are providing we all face similar challenges. Staffing, innovation, leadership, outsourcing, funding etc., a few ideas can go a long way. DEMO attracts very experienced and qualified people that have been around the block a few times.
There were too many great solutions to discuss in this article; I will go into more detail on some in the near future. If you are a die-hard technologist, investor, entrepenuer or media/PR person I suggest you register for DEMO09 – I’ll see you there.
Photos
Slantly Opinion Polls
Posted on 01. Jul, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Consumer voice, user generated insight, word of mouth, whatever you want to call it – what’s the use of a web page if it doesn’t engage the viewer in a way that is meaningful? Slantly is a new opinion poll community and web service that makes it very easy to conduct opinion polls. Slantly provides the features to start, contribute, read and otherwise engage in debates. Slantly not only tells you what topics are popular, but also how people feel about the topic. I’ve included an example below.
Digitas exec Dean Whitney named President of Garfield Group Interactive
Posted on 13. Jun, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Boston, MA, June 12, 2008 – Garfield Group today confirmed hiring Digitas executive and Web 2.0 technology evangelist, Dean Whitney, as president of Boston-based Garfield Group Interactive (GGI)
Whitney, 38, will lead the online digital interactive division of Garfield Group and report to Garfield Group CEO, Larry Garfield. “As advertising becomes increasingly digital, online and conversational, it’s critical that advertising, PR and interactive provide integrated solutions,” says Larry Garfield, CEO, Garfield Group. “Whitney brings vast experience that is both strategic and tactical.”
As GGI president, Whitney will oversee expansion of the interactive group and integration with Garfield Group branding and public relations divisions. (more…)
5 Enterprise 2.0 solutions for the workplace
Posted on 11. Jun, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Web 2.0 and social media technology is adding tremendous value in the workplace. Enterprise solutions for collaboration and social networking in the workplace are lagging far behind, work groups are venturing on their own to and using products like Basecamp, Facebook and Twitter. If you are interested in putting social media solutions to work internally here are some exciting Enterprise 2.0 solutions.
(more…)
5 great crowdsourcing solutions to let Web 2.0 work for your business
Posted on 07. Jun, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The Web 2.0 technology brings together people from around the world to do more than just socialize. Crowdsourcing is a way to put them to work and innovative companies are creating great ways digital professionals can harness the power of diverse talent and resources. Here are 5 ideas to get you started.
Naming – namethis: namethis makes the otherwise time-consuming process of finding a market-ready name quick and painless. Why spend time and money gambling on the ideas of a few, when you can have the market bounce ideas off of you.
1. Someone posts a product or service in need of a name
2. namethis members suggesting names and/or invest points in their favorites
3. After 48 hours of namestorming, the system applies business intelligence to select the winners
Agencies lack Web 2.0 technology expertise
Posted on 29. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and send the cookbook to China or Costa Rica to get built on spec.
This makes Web 2.0 innovation impossible. New technologies and frameworks, open source code, opportunities like OpenSocial and creating portable content that can “go where people are already” becomes impossible. Additionally there’s the great partnership opportunities; imagine the brand manager that partners with the next Facebook or Twitter before it gets big?
Adweek – VC’s Advice to Agencies: Get Tech Cred
“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms. “…technology is a critical component for success.”
How can agencies better integrate technology?
5 tips for Web 2.0 business presentations
Posted on 27. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The Web 2.0 Internet economy has resulted in countless new innovative businesses and solutions. It’s never been easier to bring a product or solution to market. This sudden spike in new business development has made the market exceedingly competitive. Not because your competition is under pricing you or other typical market challenges; but more because its so challenging to get the right person at the right time to understand your value proposition so you can make a deal. I can’t tell you how many great companies I’ve met with, that after finally getting their one hour face-to-face meeting; left me wondering how I could work with them, what it will cost, how I can share the message with someone that may be able to use them. Honestly I can’t keep track of them all and I don’t try.
I understand that there are many special cases where you may be invited to a direct opportunity or have a inside connection; but for the majority of us the audience could be ice cold. Anything we can do to turn-up the impact and get a slight edge could mean the difference between a big payday and a big waist of time. Here’s a few points to help providers reach customers in the digital space:
Omnisio lets you synch slides and video
Posted on 14. May, 2008 by Dean Whitney in Uncategorized and has 0 Comments
I’ve got plenty of slide show sites, social video sites but how do I publish my video and slide show in synch? Omnisio launched last week and allows you to combine video from social sharing sites like YouTube and either upload a PDF of your PPT or point to a SlideShare and synch up your show. It took me about 30 minutes start to finish to upload a video to Blip.tv, set up my Omnisio project, upload my PPT and synch it up. The Flash-based editor couldn’t be easier to use. Users can leave comments at any frame along the timeline anywhere on the screen. My only critique is that the URL links don’t work. Perhaps they would if it where a SlideShare video I’ll try that next time.
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