Dean Whitney Interactive

Is Flash still viable for marketing?

Posted on 04. Jan, 2010 by Dean Whitney in User Experience   and has   0 Comments

Flash has been losing ground with online marketing for the past few years. There are some cases where it can be effective. Less as a user experience and more as a media asset. When creating content for a variety of applications Flash can be the right medium.

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MITX Award Video Game Promo – Not yet rated!

Posted on 03. Jan, 2010 by Dean Whitney in Marketing   and has   0 Comments

While at GGI we were invited to create a video for the MITX Awards. Somehow I missed this invitation in late September and come end of October I requested the information. The theme of the MITX Awards was to celebrate the growing video gaming industry in New England. I created this video in one (really, really, really) long night.

Sorry for taking so long to post.

MITX Event – Web Marketing on a Shoestring

Posted on 17. Dec, 2009 by Dean Whitney in Marketing, User Experience   and has   0 Comments

Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques. (more…)

Semantic Web and Marketing

Posted on 15. Nov, 2009 by Dean Whitney in Marketing, Semantic Web, Social Media   and has   0 Comments

I had the opportunity to speak to the Cambridge Semantic Web Group at MIT on Tuesday, November 10th. There are numerous applications for semantic web technologies in the marketing and advertising space. Brand managers, ad agencies and strategists need to understand the value if they are going to start leveraging it. (more…)

MITX UX Dinner at Microsoft

Posted on 14. Nov, 2009 by Dean Whitney in User Experience   and has   0 Comments

MITX is hosted a small dinner Thursday, November 12th at Microsoft in Cambridge with Lili Cheng (@lilich on Twitter), General Manager of Microsoft’s Future Social Experiences (FUSE) Labs at Microsoft’s New England Research & Development (NERD) Center (say that five times fast!). (more…)

Wharton Undergraduate Marketing Conference

Posted on 08. Nov, 2009 by Dean Whitney in Marketing, Social Media, Speaking   and has   0 Comments

I had the opportunity to speak at the Wharton Undergraduate Marketing Conference on November 6th. We got some great feedback and it was exciting to hear some of the students put some ideas in action right away.

MITX: User Experience Techniques

Posted on 01. Nov, 2009 by Dean Whitney in Speaking, User Experience   and has   0 Comments

I had the opportunity to speak on October 29th at one of the MITX User Experience Panels “MITX: User Experience Techniques“. You can read more about it on the MITX blog. (more…)

MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive

Discussion points included:

• Free or low-cost search, social media and analytics tools
• Successful examples of marketing on a shoestring
• What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
• What factors do you need to look for when evaluating the various technology options?
• Emerging technologies & the future:   Are we moving towards a complete free, scalable “service” model?
• What do you need to know now to make your business ready for the future of technology?

See this event series on Twitter using hash-tag MITXMT

Find more great MITX Events in the boston area.

Social Marketing Funnel

Posted on 25. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media   and has   0 Comments

Social Marketing Funnel, originally uploaded by ggiagency.

The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.

The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.

20 brands you should follow on Twitter

Posted on 03. Jun, 2009 by Dean Whitney in Social Media, Twitter   and has   0 Comments

Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.

1. Comcast – @comcastcares
2. Dell Outlet – @delloutlet
3. VMWare – @vmwarefusion
4. NASA – @NASA/@MarsPhoenix
5. Starbucks – @Starbucks (more…)