Sex and Social Media
Posted on 15. Jun, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the the 80’s wouldn’t earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers pick-up lines while marketers seem quite content in going for the quick hit in their attempts at customer acquisition.
Today’s playing field has changed and requires a different approach. Sex & Social Media examines the effective pick-up artist and how it applies to new marketing in the age of social media. (more…)
Cisco Visual Networking Index
Posted on 06. Jun, 2010 by Dean Whitney in mobile, research, video and has 0 Comments
Over the past three years, the Cisco Visual Networking Index has become a highly regarded measure of the Internet’s growth. National governments, academic researchers, telecommunications companies, technology experts and the business press have all taken a keen interest in what the company’s annual study has to say about our digital future.
Interesting to note how mobile data and video and impacting internet growth.
“Device influence” is one of their toughest challenges these days. More and more types of communications devices, from smart phones to video chat tools, are hitting the market. Anticipating the effect of such never-before-seen technology is difficult. Growth of iPad 3G, 4G phones, or new unanticipated devices such as a mobile phone service called digital photo frames has virtually overnight created a surge of new subscribers and traffic.
Hubspot internet marketing software
Posted on 01. Jun, 2010 by Dean Whitney in Inbound Marketing, Social Media, Start-ups and has 0 Comments
HubSpot offers an Internet marketing application that helps businesses with their social marketing and SEO strategy and lead generation and conversion efforts. The company is behind tools like Website Grader, which essentially audits websites for their search engine friendliness, and boasts similar tools specifically for Twitter and Facebook. (more…)
Social media account management tools
Posted on 15. May, 2010 by Dean Whitney in Marketing, Social Media, tools and has 0 Comments
Managing a Twitter account can be a challenge but managing multiple Twitter, Facebook and LinkedIn accounts with a team can be outright mind boggling. Fortunately there are a number of great tools out there to do the trick. Which one is the best? For now the award goes to Hootsuite. (more…)
Chat with Hubspot CEO Brian Halligan
Posted on 29. Apr, 2010 by Dean Whitney in Inbound Marketing and has 0 Comments
I had the opportunity to visit Brian Halligan at the Hubspot office in Cambridge, MA on Tuesday (April 27th, 2010). This is my second visit to Hubspot and the first time they were about 100 people smaller at a different office. Now they have outgrown their new space in Kendal Square a stone’s throw from MIT and Microsoft’s NERD (New England Research and Development) Center. (more…)
Tal.ki quick and easy forum for your website
Posted on 21. Apr, 2010 by Dean Whitney in Marketing, User Experience, tools and has 0 Comments
Tal.ki is a forum software that literally takes about 10 seconds to add to your website. Tal.ki is integrated with Facebook, Twitter, Google, and other services so members can skip registration. It’s as easy as getting your embed code and copy/pasting it into your page, just like a YouTube video! (more…)
2009 Index of the Massachusetts Innovation Economy
Posted on 21. Apr, 2010 by Dean Whitney in research and has 0 Comments
The Index of the Massachusetts Innovation Economy, published annually since 1997, is a benchmark for measuring the performance of the Massachusetts knowledge economy.
The Index assesses the state’s economic progress and its changing competitive position. Through 25 indicators, the Index gives a comprehensive view of several dimensions of the innovation ecosystem. Using a rich set of US-based data sources, the Index benchmarks Massachusetts against nine Leading Technology States (LTS) to reveal relative strengths and weaknesses. The nine LTS chosen for comparison in the 2009 Index are California, Connecticut, Illinois, Maryland, Minnesota, New Jersey, New York, Pennsylvania, and Virginia. (more…)
Nielson study – social media is the norm
Posted on 19. Apr, 2010 by Dean Whitney in Marketing, Social Media, research and has 0 Comments
A new Nielsen study, commissioned by BlogHer and iVillage found that 73 percent of the online population engage in social media activity at least once per week. Engagement was defined as reading a blog, visiting a social network or reading (and/or commenting on) a message board. The research pegs the total U.S. social media audience at 127 million. (more…)
Zero to Social – taking the social media marketing leap
Posted on 15. Apr, 2010 by Dean Whitney in Inbound Marketing, Marketing, Social Media and has 0 Comments
Everyone sees that the role social media plays in marketing is growing quickly if not exponentially. There were 4 Billion Tweets on Twitter in 2009 – analysts predict 40 Billion in 2010. Marketers hear about the millions of dollars in revenue Dell has generated. Reports of major brands increasing social marketing budgets, moving spending from print and TV. It’s a gold rush. (more…)
YouTube for Marketing
Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video and has 0 Comments
For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing. New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)
Featured
Social Bookmarks