Content Strategy: Make an idea into dozens of influence building social interactions

Posted on 01. Sep, 2010 by Dean Whitney in Content Strategy, YouTube   and has   0 Comments

Content strategy is all about publishing content. You need to create a high volume content mill with minimal cost and overhead. To do so you need a system that maximizes interactions for each content event. This process allows you to turn simple content ideas into dozens of influence building social interactions. (more…)

Calculator: Prioritizing Content Creation

Posted on 10. Feb, 2010 by Dean Whitney in Content Strategy, Marketing   and has   0 Comments

CalculatorWhether you are writing for yourself or helping a client manage an editorial calendar most digital professionals are trying to manage content creation. Blogs, Tweets, videos, presentations, comments, ratings, you name it – there only so much that can be done. The challenge is knowing where to begin and consistently focusing on the effort that will be most beneficial. (more…)