The Future of Search: Google’s Perspective
Posted on 05. Feb, 2010 by Dean Whitney in Advertising, Search, Social Media and has 0 Comments
Attended a SEMPO Boston event at Google. Lisa Green, a Senior Agency Relations Manager at Google talked about the future of search touching on key data/insights, social, and mobile search. We learned a bit about a few of the hundreds of new features and enhancements Google has been working on to improve their search and universal access to information. (more…)
MITX Event – Web Marketing on a Shoestring
Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media and has 0 Comments
Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.
Moderator: Jeff Cram – Co-Founder, ISITE Design
Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean Whitney – President, Garfield Group Interactive
Discussion points included:
- Free or low-cost search, social media and analytics tools
- Successful examples of marketing on a shoestring
- What you can and can’t get with free/low cost tools – What are the pros and cons of free tools?
- What factors do you need to look for when evaluating the various technology options?
- Emerging technologies & the future: Are we moving towards a complete free, scalable “service” model?
- What do you need to know now to make your business ready for the future of technology?
See this event series on Twitter using hash-tag MITXMT
Find more great MITX Events in the boston area.
Social Marketing Funnel
Posted on 25. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media and has 0 Comments
The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
Get {insert widget title} on your website
Posted on 22. Nov, 2008 by Dean Whitney in Advertising, Web 2.0 Technology and has 0 Comments
I’ve discussed widget often with clients and speaking at events. Eventually everything will be a widget. Just like you have appliances in your house. You don’t go somwhere to ask them to toast your bread – you have a toaster. Today you wouldn’t build a mapping system, you’d use one that is available.
The key to creating an effective widget is making sure it is 1. useful and 2. frictionless.
Yahoo! Buzz has a good example. I may want to add Buzz content to my sidebar here on the blog. This blog is new but I hope it will occupy some lively chatter soon so the current Yahoo! Buzz top articles could be of use. We have satisfied the first objective. (more…)
Open source ad network
Posted on 01. May, 2008 by Dean Whitney in Advertising, Web 2.0 Technology and has 0 Comments
OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attributes like where they are from and other user data. Ads can come from every possible source including Google Adsense, Ad exchanges etc., and include all kinds of formats such as banners, Flash and rich media (Eyeblaster, TangoZebra etc.).
Google recently launched its own tool for managing ads called Google Ad Manager. What makes OpenX different is that you can install it on your own server, Google’s product is hosted. The PHP based OpenX is free and Open Source. You keep your user data for yourself.
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