The Future of Search: Google’s Perspective

Posted on 05. Feb, 2010 by Dean Whitney in Advertising, Search, Social Media

Attended a SEMPO Boston event at Google. Lisa Green, a Senior Agency Relations Manager at Google talked about the future of search touching on key data/insights, social, and mobile search. We learned a bit about a few of the hundreds of new features and enhancements Google has been working on to improve their search and [...]

MITX Event – Web Marketing on a Shoestring

Posted on 28. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.

Social Marketing Funnel

Posted on 25. Jun, 2009 by Dean Whitney in Advertising, Inbound Marketing, Social Media

Social Marketing Funnel, originally uploaded by ggiagency.

The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom [...]

Get {insert widget title} on your website

Posted on 22. Nov, 2008 by Dean Whitney in Advertising, Web 2.0 Technology

The key to creating an effective widget is making sure it is 1. useful and 2. frictionless.

Open source ad network

Posted on 01. May, 2008 by Dean Whitney in Advertising, Web 2.0 Technology

OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attributes like where they are from and other user data. Ads can come from [...]