YouTube for Marketing

Posted on 30. Mar, 2010 by Dean Whitney in Marketing, YouTube, analytics, video   and has   0 Comments

For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing.  New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. (more…)

ROI on User Experience (UX) Design

Posted on 25. Mar, 2009 by Dean Whitney in User Experience, analytics   and has   0 Comments

I was on a start-up panel and the question asked “how do determine if the user experience design is successful? Many of the answers suggested; does the design elevate the brand? does it improve the user experience? easier for users to complete tasks? etc. These are great things that in the past certainly made the client stakeholders and agency or designers feel good; but does it really tell you if it was a good investment? User experience design is part of the overall solution – like a wheel on a car cannot be successful on its own; what purpose could it have?

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