The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.
Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; Continue reading »
Web 2.0 and social media technology solutions began with wide appeal and are rapidly evolving to server specific business functions. One critical business problem is data overload. A recently released Workplace Productivity Survey, commissioned by LexisNexis notes “…seven out of 10 office workers in the United States feel overwhelmed by information in the workplace, and more than two in five say they are headed for a data ‘breaking point’.”
If you could change a headline, graphic, or promotional text on your website and increase click-through or conversion rates, would you do it? Of course you would. However, knowing what to change can be a challenge. Even more challenging is tracking which changes have the most effect. This was a daunting task, until now. Google’s Website Optimizer gives you the ability to make changes that create alternative layouts on your site. You are then able to track site visitor’s actions from one page to another based on the different scenarios you created. For instance, if you wanted to see if changing a certain graphic increased conversion rates, you could set the Optimizer to change from the original graphic to the new graphic and then track the different layouts to see which one has the better success. Continue reading »
Most statistic services, whether user centric (eg NielsenNetRatings) network centric (eg HitWise) or site centric (eg Omniture ), will generate statistical reports on page views, click paths, links, time spent, visitors profile and referrers and other parameters. Some solutions like Google Analytics provide “heat maps” of most watched or clicked areas. But aside from setting up an expensive usability lab study no service allows you to see precisely what goes on when someone visits your site.
Clicktale is a new service that allow you to record a website visitors’ every action as they browse your website. Watch movies to understand visitor behavior, gain valuable insights and improve your website’s usability.
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In addition to movies, ClickTale provides a unique set of statistics that address important usability questions. For example, the “Percent of Page Viewed” statistic can answer “how much of the webpage did users see and how often did they scroll to the webpage’s bottom?” and the “Active Browsing Time” statistic can answer “how long did users actively browse a webpage, as opposed to just having an open inactive browser?”
ClickTale is easy to set up and amazingly useful. The web page script that it uses is unobtrusive and has a minimal impact on the client side processor. They have a number of plan options ranging from a free version to a $99 per month professional plan.
Google has launched a newly versionof Google Analytics (GA). Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of GA’s analysis of where the visitors came from, how long they stayed on the website and their geographical position.
What Has Changed and What is New
An entirely new reporting interface
New date range selector
Custom dashboards
Emailed reports
Sticky URLs (you can now use use your Back button!)
Spotplex provides Internet users with real-time ranking of blog articles based on actual impression count. In other words, you can find what is the hot news today, this week, or this month in real time at Spotplex. This is not a list of articles people recommended or voted for, but a list of articles read most in a given timeframe.
Bloggers can track and analyze their blog traffic with a simple Spotplex code or widget. Not just how many people visit the blog, they can even find which articles people read most and how many people read them. Whenever an article of the blog is read, it will show up at Spotplex in real-time and get noticed by Spotplex users.
What’s most appealing about Spotplex is built with Ajax and Flash and provides a great Web 2.0 experience. I still haven’t been able to get it to work on my blog - but the UI is so cool I keep trying.
About this blog
An early pioneer in interactive media, Dean Whitney is a Web 2.0 and Social media technology evangelist. Start-up veteran, President of Garfield Group Interactive a Boston-based digital agency.
The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.
Spotplex
