Is Flash still viable for marketing?

Posted on 04. Jan, 2010 by Dean Whitney in User Experience   and has   0 Comments

Flash has been losing ground with online marketing for the past few years. There are some cases where it can be effective. Less as a user experience and more as a media asset. When creating content for a variety of applications Flash can be the right medium.

National Association of Corporate Directors (NACD) video promotes their seminars and training was developed for used at a large conference on stage, on the show floor and booth and for online media placement.

NACD Flash Promo

NACD Flash Promo - Click to Launch

Here are some benefits of Flash content over streaming video.

  • With Flash we can create short compelling presentations, demos, icebreakers that initiate the conversion process.
  • Flash content support vector based graphics so its easy to create content that can be played back at any size without losing quality. Flash text has no limits of how large or small it can display and still look good. With video or graphics they loose quality, look fuzzy or display image artifacts as soon as you scale from the original size.
  • Dynamic test allows personalization, easy updates and session based variables. For example you can create a presentation that have a registration form after the first scene to get to the in-depth content. On the next visit you can retrieve information from a browser cookie that says “Welcome back Steve” and no longer requires registration.
  • You can always create video from Flash content for distribution on video sharing sites like YouTube.

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