Digitas exec Dean Whitney named President of Garfield Group Interactive

Posted on 13. Jun, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

Boston, MA, June 12, 2008 – Garfield Group today confirmed hiring Digitas executive and Web 2.0 technology evangelist, Dean Whitney, as president of Boston-based Garfield Group Interactive (GGI)

Whitney, 38, will lead the online digital interactive division of Garfield Group and report to Garfield Group CEO, Larry Garfield. “As advertising becomes increasingly digital, online and conversational, it’s critical that advertising, PR and interactive provide integrated solutions,” says Larry Garfield, CEO, Garfield Group. “Whitney brings vast experience that is both strategic and tactical.”

As GGI president, Whitney will oversee expansion of the interactive group and integration with Garfield Group branding and public relations divisions.

“Dean is one of the few people who gets the web and where social media is going,” says Larry Weber, owner, W2Group and author of “Marketing to the Social Web.” Whitney is a popular expert in Web 2.0 and social media technology and strategy and has worked on key Digitas accounts including Fidelity, Sara Lee and GM as well as with other Publicis Groupe agencies including Saatchi & Saatchi and Leo Burnett. Whitney also sits on the board of directors for Massachusetts Innovation and Technology Exchange (MITX); you can learn more here: http://www.mitx.org/about.cfm

Prior to Digitas, Whitney was involved in start-up ventures including five years as vice president at interactive shop Bridgeline Software (BLSW). Early in his career, he was an executive at Compaq and CSC Consulting.

Garfield Group established Garfield Group Interactive through acquisition of 10-year-old Embarc, a Boston-based interactive agency, in November of 2007.

About Garfield Group

Garfield Group Branding, a branding, design and advertising agency, and Garfield Group Public Relations, a full-service public relations firm, are both based in Newtown, PA. These companies were founded, and built, by senior communications executives who have experience with both large brands and emerging companies in the information technology, electronics, engineering, health care and bio-tech industries. For more information, please visit: http://www.garfieldgroup.com

Christian Barbato
Garfield Group Public Relations
(215) 867-8600 (x227)
cbarbato@garfieldgroup.com
Matt Donaruma
Garfield Group Public Relations
(215) 867-8600 (x257)
mdonaruma@garfieldgroup.com

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