Hubspot internet marketing software

Posted on 01. Jun, 2010 by Dean Whitney in Inbound Marketing, Social Media, Start-ups   and has   0 Comments

HubSpot offers an Internet marketing application that helps businesses with their social marketing and SEO strategy and lead generation and conversion efforts. The company is behind tools like Website Grader, which essentially audits websites for their search engine friendliness, and boasts similar tools specifically for Twitter and Facebook.

Hubspot Software

The Hubspot platform is a solid mix of features and advice. Social marketing is a contact sport that requires solid thinking, quality work and consistent action to make it work. The Hubspot software provides a great set of tools for decision support, analytics and automation. Features include:

Keyword Grader

  • Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results
  • Identify critical long tail words = high conversion, low competition
  • Monitor competitive rank for each keyword/phrase
  • Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement

Link Grader

  • Identify ways to generate more return from your existing links
  • Monitor which inbound links producing the most value so you can nurture them
  • Discover competitors’ inbound links to uncover new link-building opportunities

Page Grader

  • Analyze each page to see which pages produce the most value; Traffic, Leads, Ranked keywords, Inbound links
  • Page grader has automated recommendations to help you further optimize all pages; suggesting on page SEO adjustments, content, and meta tag changes.

Blog Platform & Analytics

  • Create & optimize a blog to get more frequent search engine crawls and improve authority
  • Develop an audience of email & RSS subscribers
  • Attract more inbound links to improve your site authority
  • Assess & optimize blog posts for top search rankings & maximum social media distribution

…and much more.

Inbound Marketing

CEO & Founder of HubSpot, Brian Halligan, coined the term “inbound marketing”, which suggests new technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, direct mail, non-solicited email, trade shows and other disruptive marketing tactics less effective and more expensive. Inbound Marketing is marketing focused on getting found by customers that are interested in your content.

Some key concepts of Inbound Marketing

  1. Measure the number of links back to your website from other websites and the number of organic keywords that are producing traffic to your site on Google. You can get this information from Web analytics software and online tools.
  2. Make your blog a subdomain of your main website ie. blog.wholefoodsmarket.com rather than use the url (like wordpress.com) that comes with your blogging tool. And put a call-to-action at the bottom of every blog post inviting comments. We’re making these changes to my blog.
  3. To get content for your own blog and build relationships with other bloggers, go to Google’s blog search engine and type in the phrase or acronym that best describes your industry. Start clicking on the ones that sound interesting and subscribe.
  4. All important images on your web page should include what is known as an “alt” attribute. This is a special code that allows you to describe an image with text in a way that Google can see it.
  5. If you want to get more value out of the money you’re spending on AdWords, then you should send AdWords traffic to a specific landing page on the topic of the ad, rather than sending them to your generic home page.
  6. A good landing page can convert 50 percent of its visitors into qualified leads while a poor one will convert less than 1 percent.

Best Inbound Marketing Video — Halligan’s website has lots of complimentary videos and an eBook. Particularly watch the video entitled “How to Combine SEO, Blogging, and Social Media for Marketing Results” if you’re not into reading books. Start at the four minute mark to save you time, skipping the intro stuff.

In Brian Halligan’s 2009 bestselling book Inbound Marketing David Meerman Scott says “you are what you publish”

“Either write something worth reading about or do something worth writing about.” ~ Ben Franklin

Hubspot’s State of Inbound Marketing 2010 Presentation

The State of Inbound Marketing 2010

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