The best approach to user experience (UX) design
Posted on 10. Mar, 2010 by Dean Whitney in User Experience
There are many approaches to designing the User Experience (UX). The challenge for teams is how much time and effort should be invested in the formative stages.
Take your time and do it right
There is a cost benefit to the level of quality achieved in design and how well the experience suits the needs of the [...]
Fidelity iPod App Screen Shots
Posted on 24. Feb, 2010 by Dean Whitney in User Experience, iPhone
Screen-shots of Fidelity’s new iPhone app. A well executed example of a robust mobile application.
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Calculator: Prioritizing Content Creation
Posted on 10. Feb, 2010 by Dean Whitney in Content Strategy, Marketing
Whether you are writing for yourself or helping a client manage an editorial calendar most digital professionals are trying to manage content creation. This calculator helps you prioritize.
The Future of Search: Google’s Perspective
Posted on 05. Feb, 2010 by Dean Whitney in Advertising, Search, Social Media
Attended a SEMPO Boston event at Google. Lisa Green, a Senior Agency Relations Manager at Google talked about the future of search touching on key data/insights, social, and mobile search. We learned a bit about a few of the hundreds of new features and enhancements Google has been working on to improve their search and [...]
Google Apps No Longer Supporting IE6
Posted on 02. Feb, 2010 by Dean Whitney in User Experience, web development
Great news for the user experience community and everyone that uses the internet. As of March 1st, 2010 Google Apps will no longer support Internet Explorer 6.0 (IE6) as well as other older browsers that are not supported by their own manufacturers. Google Apps will continue to support Internet Explorer 7.0 and above, Firefox 3.0 [...]
101 Start-ups Disrupting the Entertainment Industry
Posted on 01. Feb, 2010 by Dean Whitney in Marketing, Social Media
Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. Here are 101 of the hottest tech start-ups changing the game for the entertainment industry.
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10 resources for interaction design patterns
Posted on 09. Jan, 2010 by Dean Whitney in User Experience
Not like the early days of design when people explored interactive and learned how to use it, people know how to use technology through interfaces. We expect certain behaviors, functions and responses. A design pattern is a formal way of documenting a solution to a common design problem. Trends have emerged that demonstrate designs that [...]
Is Flash still viable for marketing?
Posted on 04. Jan, 2010 by Dean Whitney in User Experience
Flash has been losing ground with online marketing for the past few years. There are some cases where it can be effective. Less as a user experience and more as a media asset. When creating content for a variety of applications Flash can be the right medium.
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MITX Award Video Game Promo – Not yet rated!
Posted on 03. Jan, 2010 by Dean Whitney in Marketing
While at GGI we were invited to create a video for the MITX Awards. Somehow I missed this invitation in late September and come end of October I requested the information. The theme of the MITX Awards was to celebrate the growing video gaming industry in New England. I created this video in one (really, [...]
MITX Event – Web Marketing on a Shoestring
Posted on 17. Dec, 2009 by Dean Whitney in Marketing, User Experience
Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.
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