Zero to Social
In the age of social media a fundamental change in consumer behavior has occurred. People are influenced by their peers to a greater degree than they are by brands and institutions. Search engines and media make up the democratic marketplace, using real consumer metrics to understand the trends shaping this still-largely untapped sector.
The Book - Zero to Social - Coming Soon
Make the leap into social marketing, but do so with a clear plan, benchmarks and informed awareness of the space in which you and your business are entering. Zero to Social was written as a guide to understanding the rapidly changing social media orbit and how to navigate what seems like a byzantine rat trap.
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