Zero to Social
In the age of social media a fundamental change in consumer behavior has occurred. People are more influence by other people than they are by brands and institutions. Search engines and media are are more democratic, using real consumer metrics to understand what the trends are that shape search results and hot topics.
The Book - Zero to Social - Coming Soon
There are millions of brands and business professionals realizing they need to make the leap into social marketing and business. Zero to Social was written as a guide to both understanding and specific action steps to accelerate the process and result in success.
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