Dean Whitney is a full service interactive agency providing comprehensive strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem we set out to solve – we start with business drivers and key performance indicators to inform the solution and measure the results. Our diverse personnel come from all walks of life bringing their expertise, energy, and professionalism to every project.
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Experience
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The Book - Zero to Social
Background:
Dean Whitney is a pioneer in user experience design. After a successful career as a designer, creative director, account executive, entrepreneur, agency president, he founded Dean Whitney to follow in the footsteps of agency greats such as Leo Burnett and Jack Morton. At the same time having build several user experience and branding practices is focused on accelerating the process of bringing projects to market.
Time is to market expensive in terms of lost opportunity. Over designed projects watered down by large teams all vying to influence the solution result in complex and expensive solutions that lose focus of the primary business goals. Our approach is to engage the audience as early as possible, leverage social media and gorilla marketing techniques. Our strategy and tactics are designed to affect key performance metrics defined at the start of the project. This approach keeps everyone excited about the project, recruits customers as testers and co-developers and keep risk and cost down to the minimum.
This site is a work in progress - not quite ready for public but what the heck.
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