Visible Measures offers powerful solution to measure video engagement

Posted on 01. May, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Last night I was on the MITX Technology Awards judging panel and got to see Visible Measures present VisibleSuite, their end-to-end solution for measuring the behavior of the Internet video audience. I saw Matt Cutler and Rishi Dean first unveil VisibleSuite at the DEMO 08 conference in Palm Desert, CA. The Demo conference is great; it forces presenters to make their case in 6 minutes; no PowerPoint allowed. If you are interested in video measurement watch this presentation below.

VisibleSuite has been built from the ground up to provide video publishers and advertisers with precise performance data including how audiences find, view, interact with, and share each video. This allows publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. Advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.

Tags: , , , ,