Rivalmap – Web 2.0 competitive analysis and collaboration

Posted on 08. Apr, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

Web 2.0 and social media technology solutions began with wide appeal and are rapidly evolving to server specific business functions. One critical business problem is data overload. A recently released Workplace Productivity Survey, commissioned by LexisNexis notes “…seven out of 10 office workers in the United States feel overwhelmed by information in the workplace, and more than two in five say they are headed for a data ‘breaking point’.”

Rivalmap has created a platform that solves for organizing research and competitive analysis data. There’s so much individual research and small team discussions in companies resulting in pockets of information and insights. This solution provides a place for everyone to centralize information, communicate and participate. Most importantly it allows larger groups to synergize and make better business decisions.

The product interface is superior to most ‘On-Demand’ CRM tools I’ve experienced. It is intuitive and responsive; well designed AJAX elements; very little page refreshes. Its very easy to list competitors and products, add web clippings, notes, and create comparisons. Well integrated social features, elements include tags and subscriptions so you can follow comments and changes.

The matrix tool allows you to create a simple matrix of competitors or products with attributes and features that export to a nicely formatted excel spreadsheet.

RivalSoft launched RivalMap in late 2007 as a solution for companies that currently spend time maintaining an awareness of their competitors or industry. The concept of web-based collaborative software focusing on competitive information was validated by over 14,000 users of Competitious, a free application launched by RivalSoft in 2006.

Its exciting to see Web 2.0 functionality so well integrated with a useful business solution. Its exciting to think about how the job of knowledge workers will evolve so that technology will minimize the finding, sorting, organizing effort so we can focus on collaboration, creativity and innovation.

What other business tools could use a good Web 2.0 revamp?