Is Microsoft developing brainwashing banner ads?

Posted on 31. Mar, 2008 by Dean Whitney in Uncategorized   and has   0 Comments

Microsoft’s agency Avenue A | Razorfish has been developing a method to brainwash website visitors via banner ads. After 18 months of research, the partnership between Australian Advertising Amnesia Group (Part of Razorfish) and Professor Olaf Prilo PHD from the Mind and Brain Institute of New South Wales have developed a method of gaining consumer trust through high frequency (90fps) banner ads that stimulate specific regions of the visual cortex producing instant effects on consumers.

Research claims:

  • 87.9% average increase of product desire in test subjects.
  • 76.4% switched brands after seeing a single TrustBanner.
  • 63% purchased consumable products within 7 days.
  • No Click / CTA required. Can be applied to any banner ad.

The first live TrustBanner ads will be deployed into the Australian online marketplace at 12.01am on April 1 2008, and rolled out internationally over the following 24 hours. They also claim its not against the law (yet) because its so new.

Check out Trustbanners.com to learn more.