Web 2.0 & Social Media

Last month Yahoo! relaunched Digg clone Yahoo! Buzz with much fanfare. Just like Digg Yahoo! Buzz lets people submit articles either by a link on the article page or directly on the site; and then the user community promotes and demotes articles (social ranking). What’s different is that Yahoo! not only factors votes but also the Yahoo! search engine logs to determine popularity. The big incentive is that top stories also get listed on the Yahoo! home page. Clearly there’s some advantage to being on the front page of Yahoo! vs. Digg. Will Yahoo! Buzz be successfull or end up like like AOL’s Digg clone Propeller?