Google to offer Moon Ads
Posted on 31. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Google will extend their Out-of-Home (OOH) advertising inventory to 
include the Moon. In early 2010 brand managers will be able to include the celestial satellite in their media plan along with mall displays, billboards, website banners and text ads.
Google is working on a deal with Virgin Galactic to install a massive projection framework that will consist of tethered satellite units with a tiny compulsion systems to maintain position. A banner, approximately the size of four football fields, stretched between the units made of polyhedron plasma foils will create a giant projection lenses. Electronic frequencies sent to millions of cells will adjust color and opacity to create the equivalent of a slide show projection on the Moon’s surface.
Is Microsoft developing brainwashing banner ads?
Posted on 31. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Microsoft’s agency Avenue A | Razorfish has been developing a method to brainwash website visitors via banner ads. After 18 months of research, the partnership between Australian Advertising Amnesia Group (Part of Razorfish) and Professor Olaf Prilo PHD from the Mind and Brain Institute of New South Wales have developed a method of gaining consumer trust through high frequency (90fps) banner ads that stimulate specific regions of the visual cortex producing instant effects on consumers. (more…)
Adobe Photoshop Express is live and free!
Posted on 28. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Adobe Photoshop Express is now live. The free photo editor has a robust Flash based interface. I was expecting something more in line with Photoshop but this is a photo editing tool with some social sharing features – which is the opposite of Flickr; being a photo sharing site with some photo editing features. I don’t see any reason for Flickr fans to jump ship but its a great tool for managing your images online. Here are some screen shots.
Wisdom of the crowds – Can Web 2.0 help predict the future?
Posted on 26. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
When we think of ‘crowdsourcing’ some of us think of leveraging crowds to do work like oDesk or Amazon’s Mechanical Turk, sites that help you outsource jobs globally. Another way crowds are leveraged is to allow companies create massive focus groups, garner fresh ideas, and even predict the future. Major brands such as Dell, Eli Lilly, Proctor & Gamble, Google, and Best Buy leverage collective insights to shape business strategies.
There are sites that provide this kind of functionality such The Industry Standard. a predictive marketplace (like the Hollywood Stock Exchange) where members track startups and technologies and place bets on which will succeed. (more…)
3 JavaScript Gurus
Posted on 22. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
There’s a lot of buzz about AJAX (Asynchronous JavaScript and XML); but what’s at the center is JavaScript. JavaScript is the world’s most popular programming language. It looks like Java but its much more flexible and works inside the browser. Here’s a few JavaScript leaders to watch.
Yahoo! to support semantic web standards; will microformats survive?
Posted on 19. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
There’s been alot of buzz about semantic web technology, some people calling it “Web 3.0″. The idea is that will semantic tags your web page becomes a transportable data source; any data element can be used by other applications, easy to find and make use of. Yahoo! announced their next generation search engine codename SearchMonkey ,will employ RDF semantic web tagging and will support some microformats. RDF makes web browsers smarter by giving people more options when viewing a web page, such as adding you to their address book, adding an event to their calendar, getting directions to a place described by RDF, or searching online bookstores for a book marked up using RDF.
Yahoo! Digg clone getting traction
Posted on 14. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
Last month Yahoo! relaunched Digg clone Yahoo! Buzz with much fanfare. Just like Digg Yahoo! Buzz lets people submit articles either by a link on the article page or directly on the site; and then the user community promotes and demotes articles (social ranking). What’s different is that Yahoo! not only factors votes but also the Yahoo! search engine logs to determine popularity. The big incentive is that top stories also get listed on the Yahoo! home page. Clearly there’s some advantage to being on the front page of Yahoo! vs. Digg. Will Yahoo! Buzz be successfull or end up like like AOL’s Digg clone Propeller?
45 start-ups to watch in 2008
Posted on 14. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
The Dow Jones VentureOne Summit featured CEO’s from the top 50 start-ups to watch in 2008.
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4HomeMedia - Brad Kayton, Founder
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AdaptiveBlue - Alex Iskold, Chief Executive Officer
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Aptera Motors - Steve Fambro, Chief Executive Officer
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Cake Financial - Steven Carpenter, Chief Executive Officer
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ClearContext - Deva Hazarika, Chief Executive Officer
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Click Forensics - Tom Cuthbert, President & CEO
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Coupa Software - Dave Stephens, Chief Executive Officer
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DeviceVM - Mark Lee, President & CEO
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DigitalSmiths - Ben Weinberger, Chief Executive Officer
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Elastra - Kirill Sheynkman, President & CEO
6 Super Stars of Web 2.0
Posted on 11. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
I attended the Future of Web Applications (FOWA 08) conference in Miami and it provide d great insight into Web 2.0 and social media technology than. Most 
importantly is to see this trend through its leaders – the super stars of Web 2.0 represent a major shift in business values and culture. This list leaves out many more amazing folks than it includes; but it represent a new wave of values. Openness, passion, striving to make other peoples lives better, to add value. Web 2.0 makes that possible on many levels.
- The open source technology frameworks and APIs to build and share services and information.
- Infrastructure, cloud computing, scalability with open source platforms.
- Market reach through networks of people and influencers nearly free of brand marketing, word of mouth, viral social media.
- The common desire to see each other success and to mutually benefit from each other’s progress.
It comes down to making really great stuff that people can use, making it free, helping each other and if your ‘thing’ is really ‘all that’ you are going to be incredibly valuable. The whole movement seems to put significance behind something we used to reserve just for vacations and occasional weekends: Happiness.
Remember the Milk (RTM) Blackberry Application
Posted on 05. Mar, 2008 by Dean Whitney in Uncategorized and has 0 Comments
At the FOWA Miami 08 conference I didn’t hear that a Blackberry application for RTM will be available soon. I did hear that the RTM team Omar Kilani and Emily Boyd both have Blackberrys and that I may be pleasantly surprised very soon (even though Omar admits he doesn’t see why someone wouldn’t just get an iPhone) .
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