Death by PowerPoint

Posted on 09. Dec, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

In October Larry Webber did a book signing at Digitas. I found it very impressive, the topic being marketing to the social web, he didn’t have a PowerPoint presentation, didn’t show any Web sites, it was a conversation. Then I think of Al Gore’s Inconvenient Truth slides or Dick Hardt’s Infamous Identity 2.0 presentation and ask “How do we get away from all the slides?” Its difficult in consulting because the deck becomes a record of the deliverable – its the reference to look back on, and it serves as content for those that couldn’t attend. This presentation suggests you create a document with all the details and the PowerPoint remain a visual aid. Everyone should check out this brilliant presentation on Slideshare, “Death by PowerPoint.”

The Secret Strategies Behind Many “Viral” Videos

Posted on 06. Dec, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

Dan Ackerman Greenberg, a student at Stanford, has a consulting group and describes it as viral marketing hired guns. They have a methodology to ensure their clients videos achieve over 100,000 views on YouTube or they don’t charge. In this guest blog post on Techcrunch Dan outlines the strategy.

Link to The Secret Strategies Behind Many “Viral” Videos

What do you think, should marketers employs these kinds of strategies to boost viral impact of content?