Recruiting 2.0

Posted on 25. Nov, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

Web 2.0 and social media are transforming businesses across every industry in how they communicate and interact with people. This impacts the entire HR lifecycle. The interactive industry is experiencing a major hiring crunch.

Just as consumers are less influenced by marketing, prospective candidates are also seeking opportunities through social networks. If you want to learn what a company is really like you can learn a great deal from sites like LinkedIn, Jobster and Zoom Info. You can connect with insiders on Facebook and Twitter.

You can even target advertising on social networks like this Facebook ad targeting to Boston area marketing professionals. More importantly companies establish their voice via how they participate and contribute to social content. The idea of transparency has become a key strategy for companies not only in how they engage consumers but how they communicate. What is your company doing to engage talent?

See this presentation by leading digital agency Organic recently posted on the Organic blog.