Web 2.0 meets online advertising

Posted on 04. Sep, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

“Get the Katie Gadget on your personalized homepage”… I’m not sure that statement would have much meaning a few years ago. As Web 2.0 goes mainstream marketers are finding clever ways to leverage Web 2.0 concepts such as consumer generated media, widgets and communities into online advertising.

The CBS Power of 10 Web site today featured and ad from CBS Evening News for the Katie Gadget for your iGoogle start page. This is a good indicator that having widgets and start pages is being seen as more mainstream. Ironically Katie reports on how Internet addiction affects 10% of the population.