Scrum – Web Development 2.0

Posted on 18. Sep, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

Scrum is not an acronym – it actually comes from Rugby. A scrum or scrummage is way of restarting the game after the ball has gone out of play. Scrum was first mentioned in “The New Product Development Game” (Harvard Business Review, Jan-Feb 1986). Today some of the world’s leading companies are using Scrum development process including Yahoo, Google and (don’t tell Bill Gates) Microsoft.

How it works

Scrum as a development process is simple. Its been clear over time the the best results come from small cross-functional teams. Its also been clear that customers and stakeholders never know what they want really until they see the software in action. (more…)

Web 2.0 meets online advertising

Posted on 04. Sep, 2007 by Dean Whitney in Uncategorized   and has   0 Comments

“Get the Katie Gadget on your personalized homepage”… I’m not sure that statement would have much meaning a few years ago. As Web 2.0 goes mainstream marketers are finding clever ways to leverage Web 2.0 concepts such as consumer generated media, widgets and communities into online advertising.

The CBS Power of 10 Web site today featured and ad from CBS Evening News for the Katie Gadget for your iGoogle start page. This is a good indicator that having widgets and start pages is being seen as more mainstream. Ironically Katie reports on how Internet addiction affects 10% of the population.