Clicktale - A new kind of web analytics
Most statistic services, whether user centric (eg NielsenNetRatings) network centric (eg HitWise) or site centric (eg Omniture ), will generate statistical reports on page views, click paths, links, time spent, visitors profile and referrers and other parameters. Some solutions like Google Analytics provide “heat maps” of most watched or clicked areas. But aside from setting up an expensive usability lab study no service allows you to see precisely what goes on when someone visits your site.
Clicktale is a new service that allow you to record a website visitors’ every action as they browse your website. Watch movies to understand visitor behavior, gain valuable insights and improve your website’s usability.
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In addition to movies, ClickTale provides a unique set of statistics that address important usability questions. For example, the “Percent of Page Viewed” statistic can answer “how much of the webpage did users see and how often did they scroll to the webpage’s bottom?” and the “Active Browsing Time” statistic can answer “how long did users actively browse a webpage, as opposed to just having an open inactive browser?”
ClickTale is easy to set up and amazingly useful. The web page script that it uses is unobtrusive and has a minimal impact on the client side processor. They have a number of plan options ranging from a free version to a $99 per month professional plan.
